From Highsnobiety, the publication for the culturally connected that sits at the intersection of music, fashion, and style, comes a new book defining modern aspiration and how it differs from its predecessors.

The New Luxury provides the foundational knowledge for brands, consumers, and curious minds to learn about the changing face of the luxury market. This is the story of how culture and commodity intertwined to redefine consumer values in the 21st century. Featuring new interviews with industry leaders including Kim Jones, Hiroshi Fujiwara, and Yoon, case studies of the most important brands of the new luxury era, and a preface by Alexandre Arnault of RIMOWA and LVMH scion.

About the Author:

Highsnobiety has become the authoritative publication covering forthcoming trends and news in fashion, art, music, and culture. With offices in Berlin, New York, Hong Kong, London, Tokyo, and Los Angeles, Highsnobiety has steadily built a strong brand in the online fashion and lifestyle world. The site and print magazine sit among the most visited global sources for inspiration. Innovation, progression, and always being several steps ahead of the curve, are just some of the core values of Highsnobiety.

Part visual reference guide, part snapshot of street culture, The Incomplete highlights street fashion’s most influential designers, pieces, and brands

Street fashion and urban culture have come a long way from humble beginnings in the ‘90s. From disparate local scenes in Japan, Europe, and the US, the youth-driven movements of hip-hop, punk, and skateboarding have finally infiltrated high fashion.

Brands are now eager to collaborate with the icons of music and art who are leading this creative crossover. Customers will stand in line for hours to be the first to own exclusive pieces designed by the likes of Pharrell Williams, Kanye West, and Tom Sachs.

Based in New York, Berlin, and Tokyo, lifestyle publication Highsnobiety is at the forefront of this global phenomenon. The Incomplete immortalizes the stories of brands ranging from Supreme to COMME des GARÇONS. Alongside the most influential designers and tastemakers, Higsnobiety highlights the pieces and brands in men’s fashion which have stood the test of time.

About the Author:

Highsnobiety is the worldwide leading institution for urban lifestyle and men’s street fashion. From Berlin, Tokyo and New York, the online magazine reports about trends and people from fashion, art, music and culture and is itself always a step ahead of the fashion world. The Incomplete is the first book by Highsnobiety.